# Samsung’s Audio Empire Expands: Harman Acquires Bowers & Wilkins, Denon, and More for $350 Million
## A Major Move in the Audio Industry
Samsung’s audio subsidiary, Harman International, is making waves with its latest acquisition—Masimo’s consumer audio business for a cool $350 million in cash. The deal, expected to close by the end of 2025 (pending regulatory approvals), will bring some of the most prestigious audio brands under Harman’s already impressive portfolio.
For those keeping score, Harman is no stranger to big moves—Samsung acquired the company back in 2017 for $8 billion, allowing it to operate independently while benefiting from Samsung’s vast resources. Harman’s existing lineup includes heavy hitters like JBL, Harman Kardon, AKG, Mark Levinson, Arcam, and Revel. Now, they’re adding Bowers & Wilkins, Denon, Marantz, and Polk Audio to the mix.
### What This Means for Consumers
This acquisition isn’t just about expanding Harman’s brand collection—it’s about strengthening its dominance in the global audio market. Dave Rogers, President of Harman’s Lifestyle Division, emphasized the synergy between the two companies:
> “Built on a shared legacy of innovation and excellence in audio technology, this combined family of brands, together with the talented employees of both companies, will deliver complementary audio products, strengthen our value proposition, and offer more choices to consumers.”
While it’s unclear if layoffs will follow, Harman appears to be absorbing Sound United’s employees, ensuring continuity for these beloved brands.
### Why These Brands Matter
Samsung’s press release highlights the rich history behind the newly acquired brands:
– Bowers & Wilkins is legendary for its Nautilus loudspeaker and the iconic Zeppelin wireless speaker.
– Denon was an early pioneer in CD player technology, shaping the digital audio landscape.
– Marantz and Polk Audio bring decades of high-fidelity sound expertise.
Harman already holds a 60% market share in portable audio devices, and this acquisition aims to cement its position as the global leader in consumer audio.
### The Future of Samsung’s Audio Ecosystem
Beyond just expanding Harman’s portfolio, Samsung has bigger plans—integrating these premium audio technologies into its own devices. Expect to see Bowers & Wilkins, Denon, and Marantz-inspired enhancements in:
– Samsung smartphones
– QLED and OLED TVs
– Galaxy Buds and soundbars
This move signals Samsung’s commitment to delivering top-tier audio experiences across all its products.
## Final Thoughts
With this acquisition, Samsung and Harman are doubling down on their audio dominance, bringing together some of the most respected names in the industry. For audiophiles and casual listeners alike, this could mean even better sound quality and more innovative products in the years ahead.
Stay tuned—2025 might just be the year Samsung’s audio empire reaches new heights. 🎶