YouTube Trending Page to Shut Down On July 21, 10 Years After Its Launch

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YouTube Trending Page to Shut Down On July 21, 10 Years After Its Launch

# YouTube Just Dropped a Bombshell: The Trending Page Is Disappearing Soon

In a move that’s sending shockwaves through the creator community, YouTube has confirmed it’s pulling the plug on its Trending page—and the change could happen in a matter of weeks.

This comes hot on the heels of YouTube’s recent crackdown on low-effort, mass-produced content designed to game the algorithm. Now, the platform is taking another bold step by axing one of its most visible discovery features.

## Why Is YouTube Removing the Trending Page?

For years, the Trending tab has been a go-to spot for viewers looking to catch the latest viral videos. But behind the scenes, YouTube has faced criticism over how content makes it onto that list. Critics argue it often favors:

Big-name creators over smaller channels
Sensational or clickbaity videos
Algorithmic biases that don’t always reflect genuine trends

By sunsetting the Trending page, YouTube seems to be doubling down on personalized recommendations—pushing viewers toward content tailored to their interests rather than a one-size-fits-all viral feed.

## What Replaces the Trending Section?

While YouTube hasn’t revealed a direct replacement, the shift suggests the platform is leaning harder into:

Home feed recommendations (already the primary way most users discover videos)
Shorts and vertical content (as TikTok-style viewing grows)
Search and subscriptions (encouraging deeper audience connections)

## How Will This Impact Creators?

For smaller YouTubers, this could be a mixed bag. On one hand, losing the Trending page removes a potential viral breakout opportunity. On the other, it may level the playing field by reducing the advantage of algorithm-hacking tactics.

Big creators, meanwhile, might see less of a boost from trending visibility—but their established audiences could keep them thriving regardless.

## The Bigger Picture: YouTube’s War on Low-Quality Content

This isn’t happening in a vacuum. YouTube’s recent policy updates—like demonetizing repetitive, AI-generated, or “cookie-cutter” videos—signal a clear push toward authenticity and viewer-first content.

By ditching the Trending page, YouTube seems to be saying: “We’d rather help you find what you love than what’s artificially surging.”

## What’s Next?

Expect more changes as YouTube refines its discovery system. Creators should focus on:

Engaging their core audience (community posts, polls, etc.)
Optimizing for search (since recommendations will rely heavily on viewer history)
Prioritizing originality (as YouTube cracks down on recycled content)

One thing’s clear: The days of gaming the system for a Trending slot are officially numbered.

What do you think—will this change help or hurt creators? Drop your thoughts below! 👇